Our mission

The SINEA brand includes groups of products from several Czech producers. We develop purely plant-based products and our mission is to market these products and make them as accessible as possible to each and every one of us. We want to show people that our plant alternatives are just as tasty or even better than animal products.

Our values

top quality of products
beneficial effects on your health
no animal ingredients
excellent taste

Our philosophy

We believe that we can contribute to the reduction of abuse and maltreatment of animals common in today’s animal farming. Thanks to purely plant-based diet:
  • Industrial agriculture wouldn’t have to produce feed.
  • The consumption of pesticides and herbicides would drop.
  • The issue of overfishing, which is decimating seas and oceans, would simply disappear.
  • No more destructive effects of farming on seas and shores.
Plant-based diet improves HEALTH and we contribute to it.
  • Plant-based diet is more diverse – more vegetables, fruits, and fibre.
  • Prevents lifestyle diseases.
  • Lowers blood sugar levels.
  • Reduces body weight, blood pressure, and level of cholesterol.
  • Improves your state of mind.
  • Verifiably improves your physical performance.

Our story

The idea behind the sinea brand was “It goes well without it” offering a quality plant-based alternative to animal products which is just as good and even better.
Why sinea? The name of our company is a combination of Latin “sine", meaning “without”, and the letter “a”, as the first of the word “animal".
Product development, process and quality control enhanced by thorough laboratory analyses and very selective procurement of raw materials contribute to the quality and excellent taste of sinea products. That’s why we can guarantee that you know what you eat.
Viktor Růžička
Viktor Ruzicka
founder, CEO