Our mission

The SINEA brand includes a group of products from several producers. We develop and search for purely plant-based products and our mission is to market these products and make them as affordable as possible to each and every one of us. At the same time, we want to demonstrate that our plant-based alternatives are just as tasty as their animal counterparts – or even better.

Our values

top quality of products
beneficial effects on your health
no animal ingredients
excellent taste

Our philosophy

We believe that we can contribute to the reduction of abuse and maltreatment of animals common in today’s animal farming. Thanks to purely plant-based diet:
  • Industrial agriculture wouldn’t have to produce feed.
  • The consumption of pesticides and herbicides would drop.
  • The issue of overfishing, which is decimating seas and oceans, would simply disappear.
  • No more destructive effects of farming on seas and shores.
Plant-based diet improves HEALTH and we contribute to it.
  • Plant-based diet is more diverse – more vegetables, fruits, and fibre.
  • Prevents lifestyle diseases.
  • Lowers blood sugar levels.
  • Reduces body weight, blood pressure, and level of cholesterol.
  • Improves your state of mind.
  • Verifiably improves your physical performance.

Our story

The idea behind the sinea brand was “It goes well without it” offering a quality plant-based alternative to animal products which is just as good and even better.
Why sinea? The name of our company is a combination of Latin “sine", meaning “without”, and the letter “a”, as the first of the word “animal".
The quality and great taste of sinea products is based on creation and development of recipes, careful examination of suppliers and producers and – last but not least – tasting of the products that we choose to offer. You’ll simply love what you eat.
Viktor Růžička
Viktor Ruzicka
founder, CEO